As we know, Barack Obama is already playing in the red states, having bought ad time in states such as Alaska, Georgia, Indiana, Missouri, Montana, North Dakota, and Virginia among others.
Now, many have questioned the wisdom of this, wondering if it's a smart move to spend money in states there's no way he can win, but the Obama campaign gets that the compete everywhere ethic at the heart of the 50-state strategy isn't always about winning the state at the presidential level. It's also about making the other side expend resources to defend states they've never had to before and it's about impacting the down-ticket races where campaigning really matters.
As this Ben Smith piece makes clear, the Obama campaign is looking to accrue electoral benefits for Democrats in November at the most local of levels.
Barack Obama will focus his resources largely in 14 states George W. Bush won in 2004, his chief field operative said Tuesday, hoping to score upsets in places such as Virginia, Indiana and Georgia.But winning the White House won't be his only goal, deputy campaign manager Steve Hildebrand told Politico: In an unusual move, Obama's campaign will also devote some resources to states it's unlikely to win, with the goal of influencing specific local contests in places such as Texas and Wyoming.
"Texas is a great example where we might not be able to win the state, but we want to pay a lot of attention to it," Hildebrand said. "It's one of the most important redistricting opportunities in the country."
Texas Democrats are five seats away in each chamber from control of the state Legislature, which will redraw congressional districts after the 2010 census.
In Wyoming, Democrat Gary Trauner, running for the state's sole congressional seat, lost narrowly against an incumbent in 2006 and is now seeking an open seat.
"If we can register more Democrats, if we can increase the Democratic performance and turnout, maybe we can pick up a congressional seat," Hildebrand said.
Hildebrand's plans underscore the unusual scope and ambition of Obama's campaign, which can relatively cheaply extend its massive volunteer and technological resources into states which won't necessarily produce electoral votes.
While on the campaign trail Obama may avoid sharp partisan language and play up the virtue of working across the aisle with Republicans, actions do indeed speak louder, and it's become more and more clear to me that he fully understands that real change will only happen the fewer Republicans there are in office at every level.
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